After five years of waiting and about $1 billion spent to become a sponsor, Toyota Motor Corp. has decided not to run advertisements in its home country connected to the Olympics during the... Read more
Market share is an important consideration for how much to budget for marketing, said Lauren Donalson, senior director of national accounts for dealership marketing provider PureCars.... Read more
CHICAGO — In a world where shopping for electrified vehicles can be confusing, Chrysler has created a website to promote the benefits of its Pacifica Hybrid in simple ways. The automaker use... Read more
Editor’s note: This story has been updated to correct Tom Dobry’s new title, which Lithia has confirmed is different than what is stated in its 8-K filing. Lithia Motors Inc. is... Read more
The cookie maker chose Ford in part because employees on the Maverick development team were such Oreo fans. The pantry in the team’s collaboration room was stocked with Oreos, and memb... Read more
TOKYO — Tokyo 2020 sponsor Toyota will not run Olympics-related TV commercials amid lackluster public support for the Olympics, with two-thirds of Japanese doubting organizers can keep... Read more
Ram has coined a brand statement, “Built to serve a sustainable planet,” that signals where it’s headed as it electrifies its lineup over the next decade. Ram CEO Mike Kova... Read more
Its U.S. sales have been in decline since 2017, slumping 32 percent last year — the largest annual drop in the brand’s history. Infiniti reported 79,502 sales in 2020, its lowest total... Read more
CHICAGO — The Chicago Auto Show kick-starts a new phase in the turf war between the revived Ford Bronco and the venerable Jeep Wrangler. For the first time at an auto show, both SUVs w... Read more
The Chicago show bills itself as the biggest consumer auto show in the country but doesn’t give out attendance figures. Ticket sales in the “hundreds of thousands” are a fa... Read more
