Stellantis has hired Detroit-based agency Ignition Media Group in a bid to bolster its multicultural marketing efforts. The shop will serve as a “sounding board and multicultural thought par... Read more
NASHVILLE — Ford Motor Co. offers more than 150 accessories on the 2022 Maverick pickup, but the automaker is helping customers avoid buying some of them. Ford, for example, demonstrates on... Read more
Morrison pointed to a photo of a Grand Cherokee Trailhawk climbing a steep slope and said the Explorer Timberline wouldn’t be able to conquer such terrain. He said Jeep’s pedigre... Read more
Penske Automotive Group Inc. and Hendrick Automotive Group outranked their dealership group peers in an online reputation study released Monday. Reputation, which helps automotive brands and... Read more
Suburban Detroit’s experimentation with an outdoor automotive festival showed plenty of promise for next year and beyond, but it also served as a reminder why auto shows traditionally... Read more
BERLIN — The COVID-19 pandemic created a nightmare for organizers of traditional auto shows as car companies moved to unveiling their new products through Web livestreams. Germany... Read more
The organizers of the Geneva auto show said they would not organize the event next year due to coronavirus-related issues. “We see this decision as a postponement, rather than a cancel... Read more
GM first introduced Super Cruise, which allows drivers to take their hands off the wheel for brief periods, on the Cadillac CT6 in 2017. Since then, the company has expanded the technology t... Read more
DETROIT — General Motors on Tuesday named its first chief digital officer, Edward Kummer, a longtime marketing leader who has held posts at Nordstrom, Oakley and Walt Disney Co. Kummer... Read more
Industry marketers can be honest about their EVs with consumers — and still have a compelling and lucrative story to tell. In their current form, and despite infrastructure shortcomings, EVs... Read more
