“We know that SUVs do well, but we’re also doing great with our sedans,” Marquez said. Because Genesis is a growing brand, Hyundai Motor Group has given the newcomer priority for semiconductor chips in order to achieve its business plan for the year, Marquez said.
In the January-to-October period this year, Genesis sold 15,508 of the G70, G80 and G90 sedans and 24,112 of its GV70 and GV80 crossovers in the U.S. Both crossovers were launched within the last year. Next year, Genesis will launch the GV60 EV crossover and the Electrified G80.
But sometimes Genesis still seems like the industry’s “best kept secret,” Marquez said, and that needs to change. The automaker will shift more advertising to television in order to reach a greater audience with its brand message. Digital and experiential marketing will continue, she said.
Marquez was named COO of Genesis Motor North America in late September and reports to Jose Muñoz, CEO of Hyundai Motor North America and global COO of Hyundai…
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