It is unusual — but not unheard of — for comms leaders to get promoted into high-ranking marketing roles. It happened in November 2020 in the automotive sector when seasoned PR pro Tara Rush was elevated to chief marketing officer at Audi of America, moving up from chief communications officer.
Infiniti is portraying the promotion as an outside-the-box pick meant to capitalize on Orthman’s skills as an “advocate for diversity and inclusion, lifestyle storytelling and digital media.” Such traits are becoming more important inside the automotive sector. Car brands are notorious for big-budgeted TV campaigns, but quick-moving social media campaigns are taking on new relevance as brands adjust to the media habits of younger buyers.
“Infiniti is a brand born to defy conventions and Wendy has a flair for big, convention-breaking ideas. With this change, Infiniti is once again making a daring statement by truly integrating marketing, social and communications into one…
Source news autonews.com, click here to read the full news.