Penske Automotive Group Inc. and Hendrick Automotive Group outranked their dealership group peers in an online reputation study released Monday.
Reputation, which helps automotive brands and dealership groups manage online reviews and customer feedback, said Penske ranked first on the list of U.S. public dealership groups, while Hendrick topped the list of U.S. privately held groups.
Nissan had the highest score among U.S. nonluxury brands, while Infiniti ranked first among luxury brands, according to Reputation’s study.
The annual report analyzed 20,000 auto dealerships and brands in the U.S. and Canada, drawing on customer feedback data from Google, Facebook, Twitter and other online sources, the company said. It also worked with the YouGov research firm on a survey of 1,000 consumers about their vehicle research and purchase habits.
Reputation draws its rankings from what it calls its Reputation Score, which measures a company’s customer sentiment, visibility and engagement on…
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