DETROIT — General Motors on Tuesday named its first chief digital officer, Edward Kummer, a longtime marketing leader who has held posts at Nordstrom, Oakley and Walt Disney Co.
Kummer’s appointment is effective Oct. 16. He will be responsible for building and delivering GM’s digital business and will lead a new team to accelerate software investments to improve the customer experience. Kummer, 58, will report to GM President Mark Reuss.
“We are creating new digital experiences for our customers, both inside and outside of the vehicle, to enhance their lives and keep them connected to an increasingly digital world,” Reuss said in a statement. “Edward’s proven track record of digital and e-commerce expertise and leadership make him a huge asset for us. He’s done great work for companies known for superior customer experience, and we’re delighted to have him on our team.”
Kummer was most recently president of Nordstrom Rack’s online business and Nordstrom’s HauteLook brand since…
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