General Motors’ GMC brand announced a three-year partnership with the Marcus Graham Project to foster diverse leadership in advertising, media and marketing, and marks the organization’s first contractual, multi-year commitment with a brand.
The financial commitment from GMC is earmarked to support the nonprofit’s annual iCR8 Boot Camp program, which trains aspiring marketers from non-traditional backgrounds.
The commitment will begin on Martin Luther King, Jr. weekend in January of 2022, as the Marcus Graham Project reaches its 15th anniversary. Its previous brand sponsorships have included Apple, Fossil and Patron.
“As part of a larger GMC community partnership outreach, we are looking to build deeper relationships within diverse communities from high school students to young professionals, from a local and national level,” says Jamie Barbour, senior manager, GMC advertising and media.
“Working on this initiative with our advertising agency partner Leo Burnett…
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