Duesmann and Audi’s board have laid out a product cadence that will see internal combustion vehicles decline through the decade. The automaker will introduce its final internal combustion engine in 2025 and gradually phase out the vehicles so that it sells nothing but battery-electric vehicles by 2033. Despite the plan, the CEO said traditionally powered vehicles will continue to drive brand profits through most of the 2020s, even as EV sales rise to a majority for the brand globally by 2030.
“We are converting our product range to electric cars in all core segments more consistently” than other legacy automakers, Duesmann said. “This is a huge change for the entire company, but even more so, I see it as an opportunity.”
Audi is banking in part on the rise of a software stack being developed by sibling company CARIAD that will ultimately drive all of the EVs across VW Group. It expects the software to open up additional revenue streams from consumers willing to pay for temporary…
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