“We hope that we draw a different type of consumer, and keep the consumer that we have today,” Kuniskis told Automotive News during a media preview for the Roadkill Nights Powered by Dodge event, which featured Hellcat thrill rides and drag racing. “That’s very important to us, and that’s why we want to get our concept car out next year and explain to people exactly what we’re going to do. When things go into an electrified environment, we want to explain to people: Dodge muscle car first. And, by the way, it happens to have electrification to make it better.”
The upcoming electrified vehicles will live on for a “long time,” Kuniskis said, and set the direction for Dodge at a time when Stellantis CEO Carlos Tavares is affording each of the 14 brands brought together from Fiat Chrysler Automobiles and PSA Group a 10-year window to prove themselves.
Kuniskis shepherded Dodge’s image makeover from a budget-friendly brand of family haulers to an attitude-laden purveyor of muscle cars….
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