He showed clips of six different dealers dressed as a pickle in ads with nearly identical wording.
“It ruins the magic of these bizarre local ads to learn that many are just scripts that someone bought,” Oliver said. “The joy of local car commercials is when they pop up in the middle of ‘Wheel of Fortune’ and you think, ‘Wow, this is completely deranged, but at least our local car dealer is trying to be creative.’ ”
Oliver said he was willing to give his script to the first dealer who agreed to the terms of his offer. He said it contained “no cursing, blasphemy or nudity” and would easily pass broadcast standards and be inexpensive to produce.
“Come on, dealers, you know you want to roll the dice here,” he said, concluding the bit. “Let us get you into a nicer, newer commercial today.”
Source news autonews.com, click here to read the full news.