The team, currently made up of Ramsey, graphic designer Hannah Busenitz and social media specialist Sydney Segal, plans to add someone dedicated to Facebook and Instagram in the coming year.
The general idea was to give the group a unique personality, Ramsey said, and the marketing team welcomes input from other staffers. Sales professionals, managers, human resources staff and even the group’s president, Bryan Kilby, have reached out with ideas.
That has translated into more customer engagement, Ramsey said.
Three years ago, Jones Junction was averaging only one to two likes per Facebook post. Now, each post regularly gets 10 to 15, and some draw more than 100.
“We’ve done some giveaway posts online where we’ve gotten 3,000 to 4,000 mentions on it,” Ramsey said.
Facebook messages to the dealership group have shot up as well, to an average of more than 10 a day.
“I think we’ve shown our customers that our Facebook is being handled by us, so when they message us or they communicate…
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