The directive to use the phone at the New York City dealership came from Google, which wanted the campaign to show dealers that they don’t need costly equipment to produce quality YouTube spots.
“We had a basic ring light that we got for $129 off Amazon because it was like, how do we simplify this so much that once we do this kind of project that people don’t go, “Well, I can’t do that’?” said Scott Rodgers, the agency’s co-founder. “Everything we used is accessible to everybody. Most dealerships have some sort of room or somewhere that they take pictures of all of their inventory.”
It brought a different perspective for Rodgers, who normally travels with expensive camera equipment.
“Shooting on this phone, knowing that what I see is what our end users are going to see versus some of our really nice cameras, where we have external monitors and things are typically bigger and you don’t frame up, and you think, ‘Well, I can zoom in on this and do a cut and do this,’ and it’s more…
Source news autonews.com, click here to read the full news.