Olivier Francois has a passion for building brands.
Now he gets to indulge in it even more as the marketing chief of Stellantis, which combined the nine brands of Fiat Chrysler Automobiles he knew well with five more from PSA Group.
Francois, known for ambitious Super Bowl ads and a knack for blending musical acts into campaigns at FCA, will have to juggle marketing strategies for an even more diverse set of brands. They come with varying degrees of acceptance depending on the market, so the challenge for Francois and his team will be to carve a space for each brand.
Among his top priorities is to continue elevating the rugged Ram brand, which has been meshing more luxury with proven work credentials in its haulers. The latest Ram campaign uses the Foo Fighters rock band to pitch an inspirational message that honors everyday rock stars such as parents, coaches and mentors who have stepped up during the pandemic.
Francois, 59, spoke with Staff Reporter Vince Bond Jr. about the Ram…
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