The pandemic turned some automotive ads into real family affairs.
Automakers have turned to a predictable blueprint over the years when pitching utility vehicles and minivans: bustling children in the back seat and happy parents up front taking them on an adventure.
In normal times, those were all actors only pretending to be related, but filming during a health emergency led advertising agencies to take a different approach.
Rather than putting a set of strangers together, ad teams found it more sensible to use actual families — or couples and roommates — that already had regular exposure to each other.
Hyundai’s ad agency, Innocean USA, made sure that the sets were easily reachable by car instead of having to fly. Hyundai found a family of four to use in a campaign for its Santa Fe crossover.
“We just decided it was going to be too complicated with four people in the car to be shooting around them, or to be putting up plexiglass, and it wouldn’t be safe,” Nicolette Spencer,…
Source news autonews.com, click here to read the full news.