DETROIT — GMC plans to limit, and in many cases eliminate, floorplan costs for the electric 2022 Hummer pickup and 2024 Hummer SUV long term to help protect dealer profits and simplify the sales process, the brand told dealers Friday.
“We’re going to take the risk on that now,” Duncan Aldred, vice president of global Buick-GMC, told Automotive News.
As General Motors begins to launch its EV roster this year, the automaker has emphasized a need to reform much of the retail transaction. Chevy is considering a pilot of regional EV lots dealers can pull from as needed, and GM will soon launch a new digital retail tool, powered by Tekion, to help dealers facilitate EV sales.
GMC also plans to work with dealers individually to estimate their market opportunity with Hummer. So far, more than half of GMC’s dealers have signed on to sell Hummer EVs, and most must make an investment of about $200,000 in their facilities to support EV sales and service.
Aldred said GMC is still developing…
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