Coronavirus vaccines are becoming more widely available, accelerating the timeline for restoring the health — and economic well-being — of the U.S. and the world. But the crisis is far from over, and automakers still have a key role to play: employee education.
Ford ran its “#FinishStrong” ad campaign during the Super Bowl last month to encourage mask-wearing through what is hoped to be the final months of the pandemic. The ad ran in states that have been hit hard, such as California, Texas, Florida, Michigan and Missouri.
Similar marketing efforts to encourage vaccinations and address common concerns can provide another powerful push in the race to reach herd immunity.
When the pandemic swept through the country last year, the Detroit 3 stepped up to build ventilators, make personal protective equipment and implement protocols for workers to safely return to plants after a two-month hiatus. Suppliers, nonunion automakers and retailers rallied, too. Now it’s time for the…
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