Consumer Reports said it is launching a program to add a “CR Recommended” label to vehicles and other consumer products that meet its safety, performance and reliability criteria.
The consumer research nonprofit organization — often considered a key influencer in many auto purchasing decisions — said one of the main goals is to break through a flood of fake product reviews that circulate online and confuse customers.
“Misinformation permeates the marketplace,” CEO Marta Tellado said in a statement. “Far too often, science is misrepresented as science fiction, data is distorted, and reviews are rigged.”
A car, appliance, food item or other product achieves “recommended” status when it passes tests and meets other criteria. The rating goes on Consumer Reports’ website. Manufacturers can then display the “CR Recommended” label on their websites, on product packaging or in stores.
The organization says it tests more than 2,000 products annually.
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