DETROIT — General Motors plans to launch a digital retail tool to help facilitate EV sales as the 2022 Chevrolet Bolt EV and Bolt EUV hit showrooms this summer.
The proprietary tool is powered by Tekion, a fast-growing automotive retail platform provider led by a former Tesla executive.
“The people that are going to buy EVs from Chevrolet, this is their everyday driver. We have to make EV easy,” Steve Hill, vice president of Chevrolet, told Automotive News.
Of Chevy’s roughly 3,000 U.S. dealers, about 1,700 have signed up to sell the freshened Bolt EV and the new Bolt EUV crossover. Chevy will implement the tool, at no cost to dealers, in June, Hill said. Enrollment begins in April, and pilots are scheduled to start in May. Chevy told dealers about the tool during a Wednesday meeting.
The platform can facilitate a vehicle sale end-to-end, as permitted by state law. Tekion’s platform is “more intuitive than the best third parties on the market,” said Mike Bowsher, chairman of the…
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