DETROIT — Matt VanDyke, Ford Motor Co.’s director of marketing, will soon become the CEO of the company’s FordDirect joint venture with dealers.
VanDyke, 48, will take the reins of the digital lead-generating company Feb. 1. He replaces Diane Craig, who became president of Ford’s International Markets Group this month.
“Matt VanDyke has been an exceptional, dynamic leader at Ford, taking on challenges with Bronco and F-150 during the pandemic and leading our Built for America and Built to Lend a Hand campaigns,” Kumar Galhotra, Ford’s president of the Americas and International Markets Group, said in a statement. “His passion and experience in marketing make him an excellent choice for the FordDirect position, and we wish him well.”
Additionally, Mike Gingell, FordDirect’s senior vice president, product, marketing and dealer engagement, will become FordDirect COO, a position that has been unfilled since 2018.
“We are thrilled to have Matt VanDyke lead the FordDirect team,” Mike…
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