This week, Microsoft had a big test on its hands — how to help transition the world’s biggest gadget show into an online-only event
This week, Microsoft had a big test on its hands — how to help transform the world’s biggest gadget show into an online-only event.
The choice of Microsoft to power this year’s CES and create a virtual showcase for its 1,800 exhibitors gave the tech giant a big promotional boost over its best-known cloud computing rivals, Amazon and Google.
But it also posed reputational risks, as organizers of this week’s event tried to cobble together a trove of web content and mostly prerecorded panel discussions in a way that could at least partially evoke the gaudy, high-energy convention that takes over the Las Vegas strip each January.
At times, it was hard to pretend this year’s virtual CES was a live event.
“Don’t tell people we’re recording in December,” said panel moderator…
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