As uncertainty about the coronavirus swept the nation in April, Fiat Chrysler Automobiles sought to provide “entertainment relief,” as North American marketing chief Marissa Hunter called it, with a weekly slate of musical performances from various artists on Facebook.
FCA, which has often turned to music as a connection point with consumers, partnered with Interscope Records to deliver #MusicMonday events in which viewers could enjoy live shows and interact with performers. The sessions, featured on the Facebook pages of FCA’s brands, were streamed on the Facebook Live Watch Party platform for three weeks beginning April 13.
On top of that, the automaker on April 9 debuted Ram Jam sessions, which will continue through May. The Ram Jam shows are separate from the Interscope partnership.
Hunter said brands still have an obligation to engage audiences with relevant and meaningful content during these trying times.
With many people sheltered in place and working remotely, Hunter said…
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