With a new entertainment streaming service that’s lighting up TVs and phones in the U.S., Subaru of America has tapped into a fresh advertising medium to stay on consumers’ minds.
Peacock, NBCUniversal’s entry into streaming services, launched to certain Comcast subscribers April 15 and is expected to go nationwide July 15. Its content includes TV shows, movies, live sports and other NBC programming.
Peacock joins a growing group of streaming services including established players such as Netflix, Hulu and Amazon Prime Video as well as newcomers such as Disney Plus, Apple TV Plus and the soon-to-launch HBO Max.
Subaru is the lone automaker among Peacock’s 10 sponsors. The others are Capital One, L’Oreal USA, Molson Coors, Verizon, Apartments.com, State Farm, Target, Unilever and Eli Lilly.
Peacock is offered with three subscription options: a free level that has ads; a $4.99-per-month premium level that has ads; and a $9.99 ad-free level. The two ad-supported levels will have five…
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