(Reuters) – Amazon.com Inc (AMZN.O) is postponing its major summer shopping event Prime Day until at least August and expects a potential $100-million hit from excess devices it may now have to sell at a discount, according to internal meeting notes seen by Reuters.
FILE PHOTO: Amazon logo is seen in front of diplayed coronavirus disease (COVID-19) in this illustration taken March 19, 2020. REUTERS/Dado Ruvic/Illustration/File Photo
Amazon declined to comment. Prime Day, a marketing event Amazon started in 2015 to drum up sales during the summer shopping lull, has previously occurred in July, though the company never publishes the date far in advance.
The notes, in which Amazon’s general counsel wrote critical comments about a fired employee previously reported by Vice News, offer a rare insight into strategic planning inside the world’s largest online retailer.
They reflect how the company is rapidly responding to business risks from the novel coronavirus, which has caused a…
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