Casa de Cadillac’s signage was a defining characteristic of not only the store, but of Ventura Boulevard. “That alone would have been a major departure from Casa de Cadillac,” Fine said. The sign is as significant as the building itself, he said.Cadillac eventually agreed that the dealership could keep its two signs and add smaller signs that aligned with brand standards.
Drake added some limestone and a Cadillac tower at the side entrance rather than the main entrance Cadillac originally requested.
Another sticking point was covering the terrazzo floor, a staple of midcentury modern architecture, with black tile. Cadillac allowed Drake to cover two chunks of the floor with large black pads that wouldn’t damage the terrazzo underneath.
“I know that the limestone hurt [Cadillac], but getting us to keep the existing sign, that was probably the hardest swallow they had to make,” Drake said. “Every brand … wants their current signage. And I’m sympathetic to that.”
Still, Drake added,…
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