GMC’s Super Bowl spot, anchored by a high-profile LeBron James cameo, gave consumers a preview of the brand’s electrified future with the Hummer EV.
But after the 30-second ad ran late in the second quarter, people searching for more information were reminded of Hummer’s gas-guzzling past.
On Cars.com, traffic for used Hummer models saw a 479 percent lift, while new GMC models had a 26 percent bump on the site. The site analyzed traffic to advertised car model pages during a 16-minute window for each televised ad — eight minutes before each spot aired and again eight minutes after.
GMC traffic on Edmunds surged 9,408 percent. Edmunds says percentage lifts are compared with average Sunday traffic levels on Edmunds.
GMC’s “Quiet Revolution” spot teased viewers with a brief shot of the Hummer EV’s grille. The ad touted how the electric pickup’s expected 11,500 pound-feet of torque and 1,000 hp will be delivered quietly. James emphasized that point as he shattered a basketball…
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