Hyundai Motor America appointed Genesis executive Megan Gillam as director of product line management, a new position at the Korean automaker.
Gillam, who began her new job this week, will lead a team of product line managers and be responsible for understanding target customers, dealer engagement levels and segment marketplace dynamics, the company said in a news release. Her duties include identifying improvement areas in marketing, incentives, pricing and product distribution.
She will report to Hyundai Motor America COO Brian Smith.
“In this new position, Megan is serving an important role in taking a holistic viewpoint of the business performance of our vehicles and identifying areas for growth,” Smith said in the release. “Coming from within the Hyundai organization, she’ll be effective at collaborating and bringing closer together our marketing, sales and product planning strategies to ensure that we are offering the right mobility solutions to our customers. She’s proven…
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