Aston Martin has been on a product push in the past couple of years, having refreshed and redesigned much of its sports car lineup. And now it finally has an SUV.
Unveiled last week, the 2021 DBX will place the British ultraluxury brand into the bustling field of SUVs from some of the industry’s most exclusive names when deliveries begin in the second half of 2020.
For the entity known as Aston Martin the Americas, which covers the United States, Canada, Mexico, Chile and Peru, the DBX is an opportunity to attract new people to the brand, said Laura Schwab, president of the brand’s operations in the Americas.
“We see a huge opportunity to conquest,” Schwab told Automotive News. “We’ve got golden expectations of conquesting new customers. The core sports cars that we’ve launched over the last two years have brought over a lot of new customers to Aston Martin. I think we’re going to see a lot of new faces, which is really exciting. The car is obviously going to appeal to our current…
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