Ford Motor Co., which has been using Bryan Cranston as its celebrity spokesman, is adding another star to its marketing mix. Actor Idris Elba will serve as “creative partner” to help launch a Mustang-inspired electric crossover Nov. 17 and appear in a global marketing campaign for the vehicle.
Ford is leveraging the fact that Elba in the 1980s worked at a Ford factory in England before his acting career took off. “My dad also worked at Ford. It’s practically in my blood. So working on this project and getting behind the wheel of a car that takes us all towards the future feels like things are coming full circle, but with more exhilaration and tech,” he said in a statement supplied by Ford.
Ford’s comments about the partnership suggest that the ads will pull from Elba’s history with Ford. Andy Georgescu, a Ford product marketing manager, called him an “authentic partner” when “you match his celebrity with his personal biography.” He noted Elba’s interest in street racing as well as…
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