Wahl will report to Barry Engle, GM’s president of the Americas. The marketing heads at Chevy, Buick, GMC, Cadillac, OnStar and GM Financial will jointly report to Wahl and the heads of their respective business units, Barra said. Melissa Grady, director of Cadillac media and performance marketing since September, will replace Wahl as Cadillac’s CMO.
At Cadillac, Wahl stuck with Publicis Groupe’s Rokkan as the luxury brand’s lead creative agency, which held the business before she arrived. GM’s other ad agencies include Interpublic’s Commonwealth/McCann for Chevrolet and Leo Burnett Detroit for GMC and Buick.
The executive changes also included moving Travis Hester, 47, president of GM Canada, into a newly created position: global vice president of customer experience. Hester will be responsible for maximizing customer engagement across the company, Barra said in the memo, reporting to both Engle and GM President Mark Reuss, according to a GM Canada statement.
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