“In a time where the world has long catered to self-interest, we will invite people to see a more progressive path,” Jim Zabel, VW of America senior vice president of marketing, said in a statement. “It’s a point of view we’re dedicated to as we look to the future and it’s a belief we can champion as we evolve our values in classic Volkswagen style: with humility, humanity, and humor.”
Asked to explain the highway-bike contrast scene, he said: “I think it is interesting POV from a car company to say we are part of the congestion problem on our highways and roads. And at the same time offer a powerful point of view that you don’t have to drive every day to be a Volkswagen driver.”
Nothing to do with cars
Other scenes have nothing at all to do with driving or cars. For instance, after a waterfall is described as “big,” an image showing a person turning off a faucet is described as “bigger” – an apparent nod to water conservation. Another scene…
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