The robots actually hold writing utensils — Pilot G2 1.0 mm pens with blue ink, to be specific — and Handwrytten has a couple dozen writing styles to choose from. A customer can even upload a specific writing style and signature, allowing the bots to create an authentic replica on personalized stationery.
“It’s a way for us to have that kind of human touch at scale,” James Kurtenbach, Schomp Automotive Group’s marketing director, told Automotive News. “We wish we could sit down and write all those but it’s not a possibility.”
Handwrytten has sent more than 3 million cards on behalf of some 70,000 customers since the company was founded. Aside from dealerships, Handwrytten is popular among real estate agents trying to close a sale, universities reaching out to alumni donors and subscription-box companies thanking customers for their business.
Handwrytten has 115 patent-pending robots, designed and built in-house. The letters come in robot-addressed envelopes and can include…
Source news autonews.com, click here to read the full news.