That quote set off another response, this one in my inbox.
It came from Stephen Neczypor (Nezza-poor), who wrote, coincidentally, on the same day of Volvo’s EV announcement.
Earlier in his career, he was a traveling salesman who logged 35,000 miles a year in his Volvo 740 turbo wagon. His Volvo dealer invited him to sell cars at his dealership, and Neczypor switched jobs.
He made a career out of it. He retired a decade ago, after 17 years in four stores, selling Volvo and other luxury brands.
All of which gave him the street cred to fire off his note.
“I must identify the elephant in the room,” he wrote. The Vroom commercial hits a nerve with consumers because they’ve “experienced similar actions” or know someone who has.
He added: “I fought those stereotypes with every customer every day.”
The system is skewed, he explained in a follow-up call. Sales managers and salespersons and F&I managers work at cross purposes, because they are rewarded for different things. Factories see…
Source news autonews.com, click here to read the full news.