General Motors kept its status as the top manufacturer for customer loyalty for the sixth-straight year in IHS Markit’s Automotive Loyalty Awards program, while Ford Motor Co. again won major honors for loyalty to a specific make.
The awards are based on 12.4 million new retail vehicle registrations in the U.S. in 2020.
GM’s defense of the top spot stemmed from a 69 percent customer retention rate and the popularity of its utility and pickup lineups: Ninety-three percent of returning owners bought another GM utility vehicle or pickup in 2020, IHS Markit said.
Ford won its 11th consecutive award in the Overall Loyalty to Make category. The Ford brand’s leadership in pickups helped foster a loyalty rate of 63 percent. IHS Markit noted customers were particularly loyal to the brand’s F-Series trucks.
IHS Markit added a category this year that recognizes the ability to retain owners of hybrid or electric vehicles and convince them to purchase alternative powertrain vehicles. Tesla…
Source news autonews.com, click here to read the full news.