In its latest ad, Subaru of America has again shifted the spotlight from its vehicles to community outreach.
The commercial, tied to Subaru’s second multimillion-dollar donation to nonprofit Feeding America during the COVID-19 pandemic, is the freshest example of the brand’s marketing message built around the theme of love, which the automaker first utilized in 2008.
The commercial also promotes Subaru’s Love Promise, a companywide initiative tied to the community and customers that exists at the corporate and retail levels.
“This is about living the Love Promise and building a reputation for ourselves and our retailers and favorable opinion for us that over time is going to help people realize that Subaru, beyond building the car that you can love, we’re much bigger than that,” said Alan Bethke, senior vice president of marketing. “You can love our brand for other reasons and love our retailers for other reasons. That’s one of the objectives.”
The spot, which shows photos of…
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