Safeties are normally worth just 2 points in a football game. During Super Bowl LV, one could be worth $2 million.
Volvo, a brand long known for being focused on safety, is promising to give away 25 new vehicles if a safety is scored during the game Sunday, Feb. 7. It’s the second time the automaker is running the Safety Sunday contest, though with double the prize value from last year.
If a safety is scored, winners will be chosen from among those who configured a vehicle on the Volvo website from Jan. 25 until kickoff. The $2 million prize value is meant as a nod to the 1 million lives saved by the three-point safety belt that Volvo invented plus the company’s goal of saving 1 million more lives with current and future safety innovations, according to the website.
A safety, which happens when the offense is tackled in its own end zone, is relatively rare in football. They’ve happened in only nine out of 54 previous Super Bowls, for an average of one every six years. But four of…
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