DETROIT — General Motors said it plans to run two Super Bowl ads this year to spotlight its electrification strategy, driver-assist technology and the Cadillac Lyriq.
GM will run a corporate ad as part of its “Everybody In” campaign, centered on GM’s proprietary Ultium battery platform and its bet on electric vehicles. GM plans to launch 30 EVs globally and invest $27 billion in electric and autonomous vehicle development through 2025.
“General Motors is creating a movement by making EVs fun, desirable and accessible for people from every walk of life. We’re excited to demonstrate the tremendous energy and enthusiasm behind our EV commitment by showing up big at this year’s Super Bowl with both GM and Cadillac,” Deborah Wahl, GM’s global chief marketing officer, said in a LinkedIn post Wednesday.
Cadillac’s spot will promote the Lyriq electric crossover, which is scheduled to launch in early 2022, and GM’s Super Cruise driver-assist technology.
The luxury brand’s ad comes after…
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