EV buyers likely to buy another, but brand loyalty less likely, J.D. Power says

Electric vehicle owners will consider purchasing another EV in the future based on their ownership satisfaction, according to J.D. Power’s first Electric Vehicle Experience Ownership Study, released Thursday.

The study found that the likelihood of EV owners purchasing the same brand lessens as satisfaction declines.

Owners with satisfaction scores from 600 to 750 points are likely to purchase another EV, but only 25 percent of those owners will purchase from the same brand.

“While early adopters of EVs say they’ll remain loyal to EVs in general, staying with the same brand is not a sure thing,” Brent Gruber, senior director of global automotive at J.D. Power, said in the study. “Auto manufacturers will have to keep EV owners and shoppers interested in their products beyond just the cost equation. With automakers expected to flood the market with EV launches during the next three years, to capture a share of the market they need to offer vehicles that evoke excitement and meet…