TOKYO — Kia is dumping “Motors” from its corporate name as part of a global brand relaunch meant to position the South Korea automaker as a mover in electric vehicles and new mobility.
In changing its name to Kia Corp., from Kia Motors Corp., the company is reaching for a new identity that better reflects its push into new fields, CEO Ho Sung Song said in news release. The move follows the adoption of a new company logo and slogan this month.
“Changing our corporate name and logo is not only a cosmetic improvement,” said Song, who took the helm last April. “It represents us expanding our horizons and establishing new and emerging businesses that meet and exceed the diverse needs of our customers worldwide.”
The new direction targets a mass ramp-up of EVs through 2025 and a rapid expansion into what the company calls purpose-built vehicles, or PBVs. These are runabouts dedicated to new mobility enterprises such as ride-hailing, robotaxis and on-the-go e-commerce.
Under its Plan S…
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