The NFL Network featured one of Northtown’s taunts, with commentator Rich Eisen calling it “next-level trolling.” The message, posted before the Bills beat the New England Patriots, 24-21, read, “Brady can’t save you!” It was a reference to former Patriots quarterback Tom Brady, who now plays for Tampa Bay, and displayed in the bizarre font that Brady’s replacement, Cam Newton, uses for his Instagram posts.
The group allows fans to submit suggestions, which helps grow its email marketing list.
“We’ve gotten tons of reactions. We’ve made it onto ‘Good Morning Football,’ Barstool Sports — it depends on what the content is,” Danielle Schreiber Ellis, Northtown’s customer experience manager, told TV station WIVB. “Basically, it’s family members getting together and creating the content. It’s our little baby. We get together and say, ‘How can we make our community rumble a little bit?’ ”
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