The group also features the car-buying opportunity on dealership Facebook pages and has been airing a commercial on TV and digital channels. Stuckey said he plans to continue the campaign into the first quarter of 2021. And he isn’t just looking for nearly new used vehicles.
“Consumers own nice 3- to 5-year-old pickup trucks,” he said. “They also own 15-year-old sedans that we need to be talking about with them as well.”
His team since Oct. 1 has purchased vehicles ranging from a 2000 Chevrolet Malibu with 65,000 miles on the odometer and a 2004 Jeep Liberty to a 2016 Ford Fusion and 2018 Subaru Crosstrek.
Many of the public auto retailers have launched or accelerated their own car-buying programs as a way to boost inventory and trim used-vehicle acquisition expenses.
For example, AutoNation Inc., the nation’s largest new-vehicle retailer with 230 dealerships, secured more than 12,000 vehicles through its We’ll Buy Your Car program in the third quarter, more than doubling its…
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