Toyota Motor North America will promote a longtime marketing executive to group vice president for Toyota marketing, succeeding Ed Laukes, who announced his retirement in November.
Lisa Materazzo, 52, vice president of Lexus marketing for Toyota Motor North America, will succeed Laukes on Jan. 4. She will be responsible for Toyota Division’s market planning, advertising, merchandising, sales promotions, incentives, NASCAR and motorsports, as well as all social and digital media, the Japanese automaker said Thursday. She will report to Toyota Division General Manager David Christ, whom she worked with at Lexus when he led the luxury division.
Her promotion comes as TMNA plans a flurry of new, redesigned or refreshed vehicles that will hit U.S. dealer lots within the next 16 months.
Materazzo is in her second stint at Toyota Motor North America. She joined the company in 1998 as a senior product planner after working for eight years at investment brokerage firms A.G. Edwards and…
Source news autonews.com, click here to read the full news.