Tara Rush will take over the chief marketing officer role at Audi of America, moving up from her current position as chief communications officer. She assumes many of the duties performed by vice president of marketing Loren Angelo, who is departing the automaker after a 12-year stint in which he held various marketing roles.
Rush, 41, will oversee all U.S. marketing efforts, including advertising, retail marketing, consumer experience and brand partnerships, CRM and social media. She will continue to oversee communications until a successor is named.
Rush has an extensive background in PR, having served as chief corporate affairs officer for Heineken USA before joining Audi in 2019. She takes over marketing as the brand, like all automakers, looks to come back from the early days of the pandemic, when widespread dealership closures sent sales tumbling. Audi, which is controlled by Volkswagen of America, saw sales drop 16 percent in the third quarter. But the quarterly sales of…
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