GMC creates giant Yukon billboard in Nevada desert

Or, with any luck, a prime-credit extraterrestrial in the final months of its lease.

GMC created a video documenting the process and turned the massive message — “LIVE BIG. NEW GMC YUKON,” it read, formatted to resemble one of the brand’s 17,700 Twitter posts — into a 30-second commercial.

To write it, two drivers — using a Yukon Denali and a Yukon AT4 — followed 2,500 color-coded stakes and 110,000 feet of rope line strung across a space the size of 270 football fields.