Last week, I did something I hadn’t done in seven months.
I hopped on a plane and traveled for work, having been invited to the media introduction of the redesigned 2021 Rolls-Royce Ghost in Austin, Texas.
Automotive News readers may recall a time when our pages were populated with seemingly random datelines from across the U.S., and sometimes around the globe, based on events known colloquially as “ride and drives.”
They’re a first chance to get up close with a new or updated model but also an opportunity to interact with the folks behind it and bring home a story we might not otherwise have known about.
Like other large gatherings, they quickly ceased once the pandemic took hold.
But vehicle launches have continued. Some automakers have adjusted by lending vehicles to individual media outlets in conjunction with virtual presentations and phone or Zoom interviews, which is how I experienced the freshened 2021 Bentley Bentayga. Others have held smaller, regional events so journalists…
Source news autonews.com, click here to read the full news.
