From economic stresses to increased work-from-home numbers, byproducts of the COVID-19 pandemic are giving pause to car shoppers who might otherwise consider an electric vehicle to replace their internal-combustion-engine model. But this is just a short-lived bump in the road that will be followed by a rebound in consumer interest in EVs. There are compelling reasons for automotive brands to step up their EV marketing game right now.
Crafting an effective EV marketing strategy requires an understanding of the factors behind consumers’ hesitancy to adopt this technology. An Autolist survey found that the top three are range anxiety, price and charging infrastructure. Those same attributes are also what shoppers most desire in an EV, just in a different order. Price is No. 1 — by a wide margin — followed by range and more charging options.
Price is the elephant in the room, but there’s good news here. The gap between the average price of EVs and conventional vehicles is…
Source news autonews.com, click here to read the full news.
