Editor’s note: An earlier version of this story misidentified who gave the “So God Made a Farmer” speech. It was Paul Harvey.
Electric vehicles, despite years of hype, remain a niche offering in the U.S. But automakers have made them a priority to insulate themselves from the growing threat of regulations targeting fossil fuels, especially globally, where rules are often strict.
FCA “has been slower to electrify than other automakers, but they certainly are heading in that direction,” said Autotrader analyst Michelle Krebs. “Jeep, and all the automakers, have to be prepared if we have a change in administration and change in Congress — we may start catching up to China and Europe in terms of regulations over emissions.”
Marketing will play a key role for Fiat Chrysler as it seeks to convince skeptical consumers that electric Jeeps meet standards expected by fans of the off-roading brand, whose “go anywhere, do anything” ethos dates back to its 1940s founding as a…
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