Inventory can be uploaded for free. When perusing vehicle listings, consumers can see how pricing compares with that of other vehicles using the Kelley Blue Book Fair Market Range tool.
When interested shoppers send inquiries via Facebook Messenger, it’s up to dealerships how to engage with them. Digital Air Strike connects with these clients via a chatbot through its Response Path technology. The bot can shepherd the conversation to the next stage by forwarding leads to a dealership’s customer relationship management system.
Although Facebook only allows for used cars to be listed, Venneri said new vehicles can be pitched during the chat. Shoppers have the option to switch over to a salesperson during the Messenger exchanges via text or a call.
Stores are having success on the platform.
Digital Air Strike attributed 212 sales and more than $415,000 in revenue for Mac Haik Chrysler-Dodge-Jeep-Ram in Jackson, Miss., to Marketplace from June 11 to Wednesday, Sept. 9. The marketing…
Source news autonews.com, click here to read the full news.
