“As the [COVID-19] crisis was unfolding, we were looking for ways to support the community and be a good citizen,” Porsche Cars North America CEO Klaus Zellmer told Automotive News. “We thought it would be great if we could auction off one of our treasures to raise money, but also to raise awareness for an important cause.”
While brainstorming ideas, Zellmer and his team realized the last seventh-generation 911 produced was already sitting at a dealership in Long Beach, Calif.
“It was a very fast process — it all came together in about three weeks,” Zellmer said.
The online auction, held by RM Sotheby’s, drew 32 bids over seven days. The winning bid was $500,000.
Porsche matched the bid to raise $1 million for United Way Worldwide to help local health care services and food banks assist those affected by COVID-19.
Source news autonews.com, click here to read the full news.
