Tech providers should consider how a new tool fits into their core product strategies, said Marco Schnabl, CEO and co-founder of automotiveMastermind, which uses data to help dealerships with sales and marketing.
AutomotiveMastermind operated a virtual business development center for six weeks starting in April while dealership showrooms were closed under state orders to slow the spread of the coronavirus. The vendor’s employees temporarily responded to leads on behalf of about 250 dealerships that had gone virtual or reduced their own staffs.
The virtual center placed about 21,000 prospecting phone calls and scheduled close to 1,900 sales appointments for participating retailers, according to automotiveMastermind.
The program wound down when stores recalled employees, Schnabl said. It fulfilled its role to support dealerships, but it won’t be a long-term offering.
“We are a technology provider,” he said. “We think that investing in that [tech] part of the business is probably the…
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