JOHANNESBURG (Reuters) – U.S.-based Congolese fashion designer Anifa Mvuemba was excited about debuting her fashion line, Hanifa, at this year’s New York Fashion Week.
But when her show was cancelled due to the COVID-19 pandemic, Mvuemba got creative.
The 29-year-old designer held a virtual show on May 22 for her latest collection called ‘Pink Label Congo’, and the 3D animated event was watched by tens of thousands of people who streamed it on her Hanifa Instagram Live page.
“We didn’t know that it was going blow up the way it did. We were not prepared for this at all,” she told Reuters via a video call interview at her offices in Maryland.
The fashion industry has been hit hard by coronavirus lockdowns, and designers have gone virtual or adapted in other ways to meet restrictions put in place to contain the pandemic.
Mvuemba said she was using 3D animation months before the pandemic to design her pieces and do remote photoshoots.
But the virtual show required more…
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