SEOUL (Reuters) – More than a hundred shoppers waited in line outside a Chanel store in Seoul on Wednesday, shrugging off concerns about a second wave of coronavirus infections to beat imminent price hikes by the French luxury brand.
South Koreans have been flocking to shops since the government this month began easing social distancing guidelines aimed at containing the virus, indicating a release of pent-up demand from people who had refrained from going outdoors.
Online speculation of Chanel price hikes prompted face-masked shoppers to arrive as early as 5 a.m., forming a closely spaced queue which snaked around the Lotte Department Store in downtown Seoul. Those in line received a numbered entry ticket ahead of the store opening at 10:30 a.m.
Longer than usual lines also formed at Chanel stores in China as people discussed pending price increases, social media posts showed.
Chanel later confirmed that it was increasing prices of handbags and some small leather goods worldwide….
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